During a 2024 global survey among marketing and media leaders, approximately ** percent included retaining and expanding existing customers among the most impactful content measures driving their organizations' revenues. Placing advertising ranked second, mentioned by ** percent. According to the same study, social media and website engagement were the leading content marketing metrics tracked by organizations worldwide.
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WordPress VIP. (April 10, 2024). Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1292135/content-drive-revenue-usa/
WordPress VIP. "Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1292135/content-drive-revenue-usa/
WordPress VIP. (2024). Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1292135/content-drive-revenue-usa/
WordPress VIP. "Most Impactful Content Measures Driving Organizations' Revenues According to Marketing and Media Leaders Worldwide as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1292135/content-drive-revenue-usa/
WordPress VIP, Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1292135/content-drive-revenue-usa/ (last visited July 22, 2026)
Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024 [Graph], WordPress VIP, April 10, 2024. [Online]. Available: /statistics/1292135/content-drive-revenue-usa/
