Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024
Characteristic
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During a 2023/24 survey, ** percent of responding marketers from the United States stated that they used incremental sales results to measure their retail marketing efforts. Driving brand awareness was cited by ** percent of respondents as a KPI they used.
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ANA. (July 31, 2024). Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1364140/retail-media-kpis-usa/
ANA. "Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024." Chart. July 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1364140/retail-media-kpis-usa/
ANA. (2024). Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1364140/retail-media-kpis-usa/
ANA. "Key Performance Indicators (Kpis) Used to Measure Retail Media Network (Rmn) Advertising Effectiveness According to Marketers in The United States as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2024, /statistics/1364140/retail-media-kpis-usa/
ANA, Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1364140/retail-media-kpis-usa/ (last visited July 21, 2026)
Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024 [Graph], ANA, July 31, 2024. [Online]. Available: /statistics/1364140/retail-media-kpis-usa/
