Figure for fiscal years preceding 2024 were retrieved from an earlier publication. Walmart's fiscal year runs from February 1 to January 31 of the following year.
In the fiscal year 2024, Walmart's global advertising business generated *** billion U.S. dollars in revenue. A year earlier, the figure stood at *** billion, which signifies an annual growth rate of roughly ** percent.
Walmart Connect
Walmart’s U.S. advertising business is called Walmart Connect. It oversees both advertising in Walmart’s digital channels, such as its e-commerce website and its app, and in-store media, such as screens, audio, QR codes on shopping carts, as well as demo stations. The business has enjoyed double-digital growth rates in the most recent quarters.
Expanding to connected TV (CTV)
In February 2024, Walmart announced the acquisition of a CTV producer Vizio. By bringing together Walmart Connect and Vizio’s advertising solution, Walmart is hoping to expand its U.S. retail media business, reach customers in new ways, and attract new customers. In 2023, there were nearly *** million CTV users in the United States and the CTV ad market was valued at ** million U.S. dollars.
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Walmart. (February 20, 2025). Walmart advertising revenue worldwide in fiscal years 2021 to 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1319794/walmart-advertising-revenue/
Walmart. "Walmart advertising revenue worldwide in fiscal years 2021 to 2024 (in billion U.S. dollars) ." Chart. February 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1319794/walmart-advertising-revenue/
Walmart. (2025). Walmart advertising revenue worldwide in fiscal years 2021 to 2024 (in billion U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1319794/walmart-advertising-revenue/
Walmart. "Walmart Advertising Revenue Worldwide in Fiscal Years 2021 to 2024 (in Billion U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2025, /statistics/1319794/walmart-advertising-revenue/
Walmart, Walmart advertising revenue worldwide in fiscal years 2021 to 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1319794/walmart-advertising-revenue/ (last visited July 23, 2026)
Walmart advertising revenue worldwide in fiscal years 2021 to 2024 (in billion U.S. dollars) [Graph], Walmart, February 20, 2025. [Online]. Available: /statistics/1319794/walmart-advertising-revenue/
