In 2023, Walmart generated advertising revenues of **** billion U.S. dollars in the United States. Amazon's U.S. ad revenue stood at billion dollars. To compare, Amazon generated roughly ** billion dollars with ad sales worldwide in 2023.
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Insider Intelligence. (February 14, 2024). Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1453707/retailers-ad-revenues-usa/
Insider Intelligence. "Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars)." Chart. February 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1453707/retailers-ad-revenues-usa/
Insider Intelligence. (2024). Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1453707/retailers-ad-revenues-usa/
Insider Intelligence. "Ecommerce Platforms with Highest Digital Retail Media Advertising Revenues in The United States in 2023 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2024, /statistics/1453707/retailers-ad-revenues-usa/
Insider Intelligence, Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1453707/retailers-ad-revenues-usa/ (last visited July 30, 2026)
Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars) [Graph], Insider Intelligence, February 14, 2024. [Online]. Available: /statistics/1453707/retailers-ad-revenues-usa/
