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Distribution of retail media advertising spending in the United States in 2025, by platform
Retail media ad spend 2025, by platform
Amazon was estimated to account for roughly 77 percent of digital retail media advertising spending in the United States in 2025. Wamart's share was projected to amount to approximately seven percent of the total. All remaining retail media networks were expected to share the remaining 16 percent.
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
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- Premium Statistic Digital retail media ad revenue in the U.S. 2022-2025
- Basic Statistic Digital retail media ad spending in the U.S. 2024-2029
- Premium Statistic Digital retail media ad spend in the U.S. 2024, by format
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Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2024
- Premium Statistic Retailers with highest ad revenues in the U.S. 2023
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- Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
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Marketer insights
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- Premium Statistic Top channels for brands' marketing targets according to marketers in the U.S. 2024
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- Premium Statistic Satisfaction with retail media ad results in the U.S. 2024
- Premium Statistic Top emerging retail media innovations in the U.S. 2025
- Premium Statistic Expected AI impact on retail media strategies in the U.S. 2024
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2024
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eMarketer. (November 21, 2024). Distribution of retail media advertising spending in the United States in 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. "Distribution of retail media advertising spending in the United States in 2025, by platform." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. (2024). Distribution of retail media advertising spending in the United States in 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. "Distribution of Retail Media Advertising Spending in The United States in 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer, Distribution of retail media advertising spending in the United States in 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1237312/retail-media-ad-spend-share-platform/ (last visited July 15, 2026)
Distribution of retail media advertising spending in the United States in 2025, by platform [Graph], eMarketer, November 21, 2024. [Online]. Available: /statistics/1237312/retail-media-ad-spend-share-platform/
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