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Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of January 2024

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Source

Release date

July 2024

Region

United States

Survey time period

November 13, 2023 to January 17, 2024

Number of respondents

58 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Leading ad formats in retail media campaigns in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 22, 2024

During a 2023/24 survey, ** percent of responding marketers from the United States stated that their invested their retail media networks (RMNs) budgets in on-site display/banner/video ads. Connected TV (CTV) ads were used by ** percent of respondents.

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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