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Digital advertising in the United States

Statistics report on digital advertising in the United States

This report has been compiled to provide statistical information about digital advertising in the United States.

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Table of contents

Global overview

5
  • Premium Statistic Global digital advertising expenditure 2025-2028
  • Premium Statistic Share of digital ad revenue worldwide 2023-2028
  • Premium Statistic Digital ad spend growth 2025-2028, by format
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026
  • Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2025

U.S. overview

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  • Basic Statistic Online advertising revenue in the U.S. 2000-2025
  • Premium Statistic Change in digital ad spend in the U.S. 2024-2028
  • Premium Statistic Share of digital in ad spend in the U.S. 2017-2030
  • Basic Statistic Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
  • Premium Statistic Industries with highest share of digital ad spend in the U.S. 2024
  • Premium Statistic Digital ad spend growth in the U.S. 2024, by industry
  • Premium Statistic Revenue of digital advertising agencies in the U.S. 2020-2025
  • Premium Statistic Political ad spending share in the U.S. 2024, by media type
  • Premium Statistic Traditional and digital local media advertising revenues in the U.S. 2025
  • Basic Statistic Leading media expected to undergo cuts in ad spend due to tariffs in the U.S. 2025

Formats

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  • Basic Statistic Distribution of digital ad spending 2025, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2026, by format
  • Premium Statistic Search ad spend in the U.S. 2019-2025
  • Premium Forecast Ad spending of the digital banner advertising industry in the United States 2017-2031
  • Premium Forecast Revenue in the digital video advertising segment in the United States 2017-2031
  • Premium Statistic Digital audio ad spending in the U.S. 2016-2024
  • Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
  • Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2024
  • Premium Statistic Distribution of digital political advertising spending in the U.S. 2024, by type

Marketer insights

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  • Premium Statistic Top upcoming media challenges for companies in the U.S. 2025, by business model
  • Premium Statistic Satisfaction with Privacy Sandbox worldwide 2024
  • Premium Statistic Share of ad professionals who tested Privacy Sandbox worldwide 2024
  • Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2024
  • Premium Statistic Digital media with highest brand safety risk in the U.S. 2024
  • Premium Statistic Media types facing serious challenges in the following 12 months in the U.S. 2025
  • Premium Statistic Strategies to maintain ad targeting effectiveness in the U.S. 2025

Consumer insights

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  • Premium Statistic Consumer opinion on advertising in the U.S. 2024, by medium
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Forecast Attitudes towards online advertising in the U.S. 2025
  • Premium Statistic Touchpoints that impact consumers' view of a brand in the U.S. 2024
  • Premium Statistic Most common sources of new brand discovery among internet users in the U.S. 2024
  • Premium Statistic Ad format most likely to get consumers to try a new product in the U.S. 2023
  • Premium Statistic Most effective ad media in the U.S. 2023, by age
  • Premium Statistic Main advertising channels for luxury consumers in the U.S. 2024
  • Basic Statistic Leading issues for U.S. internet users 2024
  • Basic Statistic Most frustrating types of online ads in the U.S. 2024
  • Premium Statistic Most invasive types of personalized ads in the U.S. 2025
  • Premium Statistic Likelihood of adults installing an ad blocker on their phone/tablet in the U.S. 2025

Spotlight: data privacy in digital advertising

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  • Basic Statistic Attitudes of U.S. internet users regarding online privacy Q2 2025
  • Premium Statistic U.S. consumers attitudes on online privacy 2024
  • Premium Statistic Concern about devices spying on users for ad targeting in the U.S. '24
  • Premium Statistic Share of U.S. consumers with data privacy concerns 2023, by age
  • Premium Statistic U.S. consumers on having control over how companies use their personal data 2024
  • Premium Statistic U.S. adults on companies' constantly tracking and collecting their personal data 2024
  • Basic Statistic U.S. signed consumer privacy laws 2025, by state
  • Premium Statistic Impact of data privacy laws on digital advertising in the U.S. 2024
  • Premium Statistic Ad strategies for reaching audiences in regions with privacy laws in the U.S. 2024
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