A. Guttmann
Research Lead covering media
Instacart Ads - statistics & facts
In 2023, advertising on e-commerce properties generated roughly the same amount of ad revenues as TV advertising on the global level, and industry analysis indicates that it will beat TV media already in 2024. Instacart stands out among the players who have implemented the idea most adeptly, offering brands various types of ads – starting with most typical banners and sponsored products, over free delivery to digital coupons. As a relatively early adopter, the platform profited from a great interest on the part of advertisers and enjoyed an ad revenue compound annual growth rate of 90 percent between 2019 and 2023. It is also continually working on improving its service offer.
