Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025
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Share of respondents
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During an October 2025 survey among digital media experts using programmatic advertising in the United States, over (or ** percent) of respondents reported foreseeing serious challenges for social media in the following 12 months. Digital video followed, mentioned by ** percent of interviewees.
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Integral Ad Science. (December 5, 2025). Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
Integral Ad Science. "Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025." Chart. December 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
Integral Ad Science. (2025). Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
Integral Ad Science. "Media Types Facing Serious Challenges in The following 12 Months According to Digital Media Experts Using Programmatic Advertising in The United States as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2025, /statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
Integral Ad Science, Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/ (last visited July 25, 2026)
Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025 [Graph], Integral Ad Science, December 5, 2025. [Online]. Available: /statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
