Topic: Walmart Connect

Walmart Connect - statistics & facts

Why are brands ready to pay seven million U.S. dollars for a 30-second ad slot during the Super Bowl? Because everybody is watching – the NFL’s showpiece event attracted 123 million viewers across the United States in 2024. Walmart Connect offers advertisers an opportunity to reach an audience of shoppers that is significantly higher. According to its own information, 90 percent of the U.S. population lives within 10 miles of a Walmart store, resulting in a potential advertising audience of 300 million people. Additionally, the retailer’s online operations allow sellers to connect with even more customers.

Walmart's ad revenue
***bn USD

Share of advertising in Walmart's revenue
****%

Company with fastest-growing digital ad revenue worldwide in 2023
Walmart Chile

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Current statistics on this topic

Online Advertising

Digital retail media ad spend worldwide 2018-2028

Online Advertising

Target retail media ad revenue worldwide 2022-2024

Brands & Leaders

Amazon advertising revenue 2018-2026

Market overview

Digital retail media ad spend worldwide 2018-2028
Digital retail media ad spend worldwide 2018-2028
Digital retail media advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)
In-store retail media ad spending in the U.S. 2024-2029
In-store retail media ad spending in the U.S. 2024-2029
In-store retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)
Retail media ad spend in the U.S. 2019-2026, by platform
Retail media ad spend in the U.S. 2019-2026, by platform
Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars)
Retail media ad spend 2025, by platform
Retail media ad spend 2025, by platform
Distribution of retail media advertising spending in the United States in 2025, by platform
Digital retail media ad revenues in Latin America 2021-2028
Digital retail media ad revenues in Latin America 2021-2028
Digital retail media advertising revenues in Latin America from 2021 to 2028 (in billion U.S. dollars)
Retail media ad expenditure in Canada 2023-2028
Retail media ad expenditure in Canada 2023-2028
Retail media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)

Walmart's advertising revenue

Walmart ad revenue worldwide 2021-2024
Walmart ad revenue worldwide 2021-2024
Walmart advertising revenue worldwide in fiscal years 2021 to 2024 (in billion U.S. dollars)
Walmart ad share of revenue worldwide 2021-2024
Walmart ad share of revenue worldwide 2021-2024
Share of advertising in revenue generated by Walmart worldwide from 2021 to 2024
Walmart ad revenue growth worldwide 2023-2025, by division
Walmart ad revenue growth worldwide 2023-2025, by division
Change in Walmart advertising revenue worldwide from 2nd quarter 2023 to 1st quarter 2025, by division
Walmart ad revenue growth worldwide 2023, by country
Walmart ad revenue growth worldwide 2023, by country
Change in Walmart advertising revenue in selected countries worldwide in 2023 (in billion U.S. dollars)
Walmart ad revenue in the U.S. 2019-2023
Walmart ad revenue in the U.S. 2019-2023
Walmart advertising revenue in the United States from 2019 to 2023 (in billion U.S. dollars)
Digital retail media ad revenue of Walmart.com.mx in Latin America 2022-2023
Digital retail media ad revenue of Walmart.com.mx in Latin America 2022-2023
Digital retail media advertising revenue of Walmart.com.mx in Latin America in 2022 and 2023 (in millions U.S. dollars)
Walmex ad revenue 2022-2023
Walmex ad revenue 2022-2023
Advertising revenue generated by Walmart Connect in Mexico and Central America in 2022 and 2023 (in billion Mexican pesos)
Walmex ad revenue growth 2022-2025
Walmex ad revenue growth 2022-2025
Change in revenue generated by Walmart Connect in Mexico and Central America from 3rd quarter 2022 to 2nd quarter 2025

Competitors

Ad revenue of selected major retailers worldwide 2023
Ad revenue of selected major retailers worldwide 2023
Advertising revenue of selected retailers worldwide in 2023 (in billion U.S. dollars)
Companies with fastest-growing digital ad revenue worldwide 2025
Companies with fastest-growing digital ad revenue worldwide 2025
Companies with fastest-growing digital advertising revenue worldwide in 2025
Retailers with highest ad revenues in the U.S. 2023
Retailers with highest ad revenues in the U.S. 2023
Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars)
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)
Change in digital retail media ad revenue in Latin America 2023, by player
Change in digital retail media ad revenue in Latin America 2023, by player
Change in digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023

Marketer insights

Most-used retail media networks in the U.S. 2024
Most-used retail media networks in the U.S. 2024
Leading retail media networks (RMNs) among marketers in the United States as of January 2024
Most used retail media networks (RMNs) among marketers in the U.S. 2025
Most used retail media networks (RMNs) among marketers in the U.S. 2025
Most used retail media networks (RMNs) among marketers in the United States as of November 2025
Most promising brick-and-mortar retail media networks in the U.S. 2023
Most promising brick-and-mortar retail media networks in the U.S. 2023
Most promising brick-and-mortar retail media networks according to marketers in the United States as of July 2023
Marketer assessment of Walmart Connect in the U.S. 2023
Marketer assessment of Walmart Connect in the U.S. 2023
Marketer assessment of Walmart Connect in the United States as of October 2023, by key performance indicator
Retail media networks with best data sharing capabilities in the U.S. 2023
Retail media networks with best data sharing capabilities in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
Retail media networks with highest ROI in the U.S. 2024
Retail media networks with highest ROI in the U.S. 2024
Retail media networks with best return-on-investment (ROI) according to marketers in the United States as of October 2024
Targeting effectiveness of major RMNs in the U.S. 2023
Targeting effectiveness of major RMNs in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023

Consumer insights

Most well-known grocery stores in the United States 2025
Most well-known grocery stores in the United States 2025
Leading grocery stores ranked by brand awareness in the United States as of September 2025
Most popular general merchandise and department stores in the U.S. 2026
Most popular general merchandise and department stores in the U.S. 2026
Leading general merchandise department stores in popularity among consumers in the United States as of the 1st quarter of 2026
Most trusted brands in the retail and e-commerce category in the U.S. 2024
Most trusted brands in the retail and e-commerce category in the U.S. 2024
Most trusted brands in the retail and e-commerce category in the United States as of March 2024
Locations consumers purchase groceries U.S. 2023
Locations consumers purchase groceries U.S. 2023
Where consumers usually purchase groceries in the United States in June 2023
U.S. platforms used for online shopping inspiration or research 2024, by age group
U.S. platforms used for online shopping inspiration or research 2024, by age group
Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2024, by age group
Leading retail media ad types in the U.S. 2023
Leading retail media ad types in the U.S. 2023
Advertising types that captured consumers' attention on retail platforms in the United States as of March 2023
Most reputable companies in Mexico 2024
Most reputable companies in Mexico 2024
Most reputable companies in Mexico as of October 2024 (index score)
Mexico: most popular retail stores March 2025
Mexico: most popular retail stores March 2025
Most popular retail stores in Mexico as of March 2025
Most reputable companies in Chile 2025
Most reputable companies in Chile 2025
Most reputable companies in Chile as of November 2025 (index score)

Walmart's ad revenue
***bn USD

Share of advertising in Walmart's revenue
****%

Company with fastest-growing digital ad revenue worldwide in 2023
Walmart Chile

Key figures

The most important key figures provide you with a compact summary of the topic of "Walmart Connect" and take you straight to the corresponding statistics.

- Walmex ad revenue
- *bn MXN
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Detailed statistics
Walmex ad revenue 2022-2023
- Walmex ad revenue growth
- **%
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Detailed statistics
Walmex ad revenue growth 2022-2025
- Walmart U.S. ad revenue
- ***bn USD
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Detailed statistics
Walmart ad revenue in the U.S. 2019-2023
- Walmart U.S. ad revenue growth
- **%
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Detailed statistics
Walmart ad revenue growth in the U.S. 2022-2023
- Walmart Chile ad revenue growth in 2023
- **%
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Detailed statistics
Companies with fastest-growing digital ad revenue worldwide 2025

- Share of marketers using Walmart Connect in the U.S.
- **%
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Detailed statistics
Most-used retail media networks in the U.S. 2024
- Most promising brick-and-mortar retail media network according to U.S. marketers
- Walmart Connect
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Detailed statistics
Most promising brick-and-mortar retail media networks in the U.S. 2023
- Most attractive KPI of Walmart Connect according to U.S. marketers
- Return on investment
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Detailed statistics
Marketer assessment of Walmart Connect in the U.S. 2023

- Grocery store with highest brand awareness in the U.S.
- Walmart
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Detailed statistics
Most well-known grocery stores in the United States 2025
- Most popular supermarket in Mexico
- Bodega Aurrera
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Detailed statistics
Mexico: most popular retail stores March 2025
- Most popular way of puchasing groceries in the U.S.
- Locally at the bricks-and-mortar stores
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Detailed statistics
Locations consumers purchase groceries U.S. 2023

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Walmart Connect - statistics & facts

Key insights