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Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024

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Source

Release date

July 2024

Region

United States

Survey time period

November 13, 2023 to January 17, 2024

Number of respondents

65 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Goals of retail media campaigns in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 22, 2024

During a 2023/24 survey, ** percent of responding marketers from the United States stated that driving conversions was the most important objectives behind their decision to invest in retail media networks. Driving brand awareness was cited by ** percent of respondents as the most important goal.

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Statistics on " Digital retail media advertising in the United States "

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Other statistics that may interest you Digital retail media advertising in the United States

Overview

8

Key players

6

Marketer insights

8

Consumer insights

5

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Topics

Digital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in BrazilDigital retail media advertising in Latin America
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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$199 USD
per month, billed annually 1
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