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Advertising consumption and perception in the United States

Statistics report on advertising consumption and perception in the United States

The report features the latest statistical data on advertising consumption and perception among consumers in the United States. It provides an overview of the market before delving into the digital, video, and audio segments. It also addresses environmental, social, and corporate governance (ESG) topics and the usage of artificial intelligence (AI) by marketers and advertisers.

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Table of contents

Overview

8
  • Premium Statistic Most effective ad media in the U.S. 2024
  • Premium Statistic Brand message types appealing the most to consumers in the U.S. 2024
  • Premium Statistic Most common sources of new brand discovery among internet users in the U.S. 2024
  • Premium Statistic Consumers' trust in recommendation sources in the U.S. 2024
  • Premium Statistic Top ad media among fashion publication readers & general population in the U.S. 2024
  • Premium Statistic Consumer opinion on advertising in the U.S. 2024, by medium
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
  • Premium Statistic Brand loyalty levels among baby boomers and overall adults in the U.S. 2024

Digital overview

6
  • Premium Forecast Attitudes towards online advertising in the U.S. 2025
  • Premium Statistic Likelihood of adults installing an ad blocker on their phone/tablet in the U.S. 2025
  • Basic Statistic Share of consumers who make purchases from online ads in the U.S. 2024
  • Premium Statistic Most-used social media channels for brand interaction in the U.S. 2025
  • Premium Statistic Concern about devices spying on users for ad targeting in the U.S. '24
  • Premium Statistic Most invasive types of personalized ads in the U.S. 2025

Video & audio

10
  • Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2025
  • Premium Statistic Top ad preferences of CTV users in the U.S. 2025
  • Premium Statistic TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024
  • Premium Statistic Preferred ad categories among CTV users U.S. 2024
  • Premium Statistic Top ad preferences of video streaming users in the U.S. 2024
  • Premium Statistic Attitudes toward video streaming advertising among adult Gen Zers in the U.S. 2024
  • Premium Statistic Attitudes toward product placement among consumers in the U.S. 2024
  • Premium Statistic Top podcast ad characteristics among listeners U.S. Q2 2024
  • Premium Statistic Podcast listeners' ad receptivity in the U.S. 2025
  • Premium Statistic Purchase intent after hearing a podcast ad in the U.S. 2025, by age & gender

Environmental, social, and corporate governance (ESG)

4
  • Premium Statistic Top social issues consumers believed brands should speak out on in the U.S. 2024
  • Premium Statistic Share of adults believing brands should take stances on events in the U.S. 2022-2024
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2026
  • Basic Statistic U.S. adults boycotting brands because of Trump support or DEI discontinuation 2025

Artificial intelligence (AI)

5
  • Premium Statistic Adults' responses to brands using AI to create ads in the U.S. 2025
  • Premium Statistic Impact of AI-generated advertising on brand perception among adults in the U.S. 2025
  • Premium Statistic Adults' perception of brands using AI in advertising in the U.S. 2025
  • Premium Statistic Share of adults saying they could tell when an ad was made with AI in the U.S. 2025
  • Premium Statistic Awareness of AI-powered ads' impact on buying decision in the U.S. 2025, by age group
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