Detailed statistics
Amazon Prime Day sales worldwide 2015-2023
Detailed statistics
Global Amazon Prime Day shopping volume 2018-2026
Detailed statistics
Amazon Prime Day revenue growth worldwide 2016-2023
Global Amazon Prime Day shopping volume 2018-2026
Number of items purchased by Amazon Prime members worldwide during Amazon Prime Day in selected years from 2018 to 2026 (in millions)
Average order value on Amazon Prime Day in the United States 2025
Distribution of online orders on Amazon Prime Day in the United States in 2025, by average value
ChatGPT vs. Amazon Rufus use on Prime Day in the United States 2026
Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2026, by generational cohort
U.S. shoppers using Amazon Rufus on Prime Day 2026
Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2026
Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2026
Value of Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. from 2022 to 2026 (in million U.S. dollars)
Purchase intent of Amazon Prime Day shoppers in the U.S. 2026
Most popular types of purchases made by Amazon Prime Day shoppers in the United States in July 2026
U.S. consumers’ planned spending on Amazon Prime Day 2026
Share of shoppers by planned spending on Amazon during Prime Day in the United States in 2026
Amazon Prime Day duration 2015-2025
Annual duration of Amazon Prime Day online shopping event from 2015 to 2025 (in hours)
Amazon Prime Day sales U.S. 2026, by day
Amazon Prime Day sales in the United States in 2026, by day (in billion U.S. dollars)
Change in planned spending on Amazon Prime Day compared to last year in the U.S. 2026
Change in intended spending for Amazon Prime Day in the United States compared to last year as of April 2026
Motives for starting shopping on Amazon Prime Day this year in the U.S. 2026
Motives for starting to shop on Amazon Prime Day after skipping it last year in the United States as of April 2026
Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2026
Leading product categories purchased by Amazon Prime Day shoppers in the United States in 2026
Plans to shop on Amazon during Prime Day in the U.S. 2026
Plans to shop on Amazon during Prime Day in the United States as of April 2026
U.S. shoppers using ChatGPT on Prime Day 2026
Share of shoppers expecting to use ChatGPT during Prime Days in the United States in 2026
U.S. user purchase intent on Amazon Prime Day 2025
Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021 and 2025
Spending intentions during Amazon Prime Day in the U.S. 2022-2025
Average shopping cart value during Amazon Prime Day in the United States from 2022 to 2025 (In U.S. dollars)
Purchases planned on Amazon Prime Day in the U.S. 2025
Share of shoppers planning to purchase on Amazon Prime Day in the United States in 2025, by product category
Deal satisfaction during Amazon Prime Day in the U.S. 2026
Satisfaction with deals during Amazon Prime Day in the United States in 2026
U.S. shoppers using social media to find Prime Day deals 2026, by platform
Share of shoppers using social platforms to find Prime Day deals in the United States in 2026, by platform
Amazon Prime Day sales 2016-2026
Amazon Prime Day sales in the United States from 2016 to 2026 (in billion U.S. dollars)
Amazon Prime's ad awareness in the U.S. 2019-2026
Share of online users seeing Amazon Prime ads in the United States from 2019 to 2026
Planned Prime Day purchase categories among likely shoppers in the U.S. 2026
Intended product categories for Prime Day purchases among planned shoppers in the United States as of April 2026
Tariffs impact on Amazon Prime Days spending in the U.S. 2025
Potential impact of higher tariffs on consumer spending during Amazon Prime Days in the United States as of May 2025
Average discount rates on Amazon Prime Days in the U.S. 2025
Average discount rates on Amazon Prime Days in the United States in 2025
Shopper spend on Amazon Prime Days in the U.S. by generation 2025
Shopper spend on Amazon Prime Days in the United States in 2025, by generation
Amazon Prime Days sales in the UK 2022-2025
Sales on Amazon Prime Days in the United Kingdom (UK) from 2022 to 2025 (in million British pounds)
Reasons to purchase on Amazon Prime Days in the U.S. 2026
Reasons to purchase on Amazon Prime Days in the United States in 2026
Number of Amazon Prime subscribers in the U.S. 2016-2026
Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2026 (in millions)
Average discount rate growth on products before and on Prime Days 2026, by category
Average growth in discount rates of products sold on Amazon before and on Prime Days 2026, by category
Customers' perception of Amazon Prime Day in the U.S. 2024
Consumers' perception of Amazon Prime Day in the United States in 2024
Average spending on Amazon Prime Day in the U.S. 2024
Average spend on Amazon Prime Day in the United States in 2024 (in U.S. dollars)
Share of voice on Amazon Prime Days in the U.S. in 2025
Share of voice on Amazon Prime Days in the United States in 2025, by product category
Sales attributed to sponsored products on Amazon Prime Days in the U.S. 2022-2025
Distribution of sales attributed to sponsored products on Amazon Prime Days in the U.S. from 2022 to 2025
Consumers interested in Amazon Prime Day in the U.S. 2024
Share of consumers interested in Amazon Prime Day in the United States in 2024
Amazon Ad console performance on Prime Days in the U.S. 2025
Yearly change in performance of sponsored products ad formats on Amazon Prime Days in 2025
Amazon Prime users in the U.S. 2026, by age group
Distribution of Amazon Prime shoppers in the United States in 2026, by age group
Share of Amazon Prime subscribers in the U.S. 2018-2025
Share of Amazon customers in the United States who are Amazon Prime members from 2018 to 2025
Amazon Australia online store segment revenue 2021-2025
Online store segment revenue of Amazon Australia from 2021 to 2025 (in million U.S. dollars)
Popularity and fame of Amazon Prime in the UK 2023-2026
Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in selected quarters from 1st quarter 2023 to 1st quarter 2026
Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2026
Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s)
Reasons for joining Amazon Prime in the U.S. 2024
Reasons for joining Amazon Prime in the United States in 2024
Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024
Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024
Share of consumers subscribing to Amazon Prime in the U.S. 2024
Share of consumers subscribing to Amazon Prime in the United States in 2024
Leading movies on Amazon Prime South Korea 2024
Most streamed movies on Amazon Prime in South Korea in 2024
Valentine’s Day online shoppers in the U.S. 2017-2026
Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2026
Share of Amazon Prime subscribers in Japan 2024
Share of people subscribed to Amazon Prime in Japan as of September 2024
Leading TV series on Amazon Prime South Korea 2024
Most streamed TV shows on Amazon Prime in South Korea in 2024
Daily Amazon online orders Q1 2023-Q1 2026
Number of online orders delivered by Amazon daily from 1st quarter 2023 to 1st quarter 2026 (in millions)
Most streamed TV shows on Amazon Prime Video Indonesia 2025
Most streamed TV shows on Amazon Prime Video in Indonesia in 2025, by index score
Distribution of Singles' Day online GMV China 2025, by sector
Distribution of Singles' Day online gross merchandise volume (GMV) in China in November 2025, by sector
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