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Distribution of Singles' Day online gross merchandise volume (GMV) in China in November 2025, by sector

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Source

Release date

November 2025

Region

China

Survey time period

October 7 to November 11, 2025

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of November 2025).
The data-monitoring period was from October 7, 2025, to November 11, 2025.

Citation formats

Distribution of Singles' Day online GMV China 2025, by sector

Published by
Yihan Ma,
Nov 14, 2025

During the Singles' Day sales in China in 2025, home appliances captured **** percent of the online retail market with an online gross merchandise volume (GMV) of *** billion yuan. Mobile and digital products followed with *** billion yuan, making up **** percent of the market. Apparel generated an online GMV of *** billion yuan, representing a ** percent market share.

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