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Consumers' perception of Amazon Prime Day in the United States in 2024

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Source

In cooperation with
Release date

August 2024

Region

United States

Survey time period

2024

Number of respondents

680 respondents

Supplementary notes

Multiple responses were allowed.

Citation formats

Customers' perception of Amazon Prime Day in the U.S. 2024

Published by
Yihan Ma,
Nov 28, 2025

A survey conducted in the United States in 2024 showed the perception Amazon Prime Day consumers had about the last event edition. Almost ** percent of them believed the event met their expectations, followed by around ** percent who thought the prices were higher than the last time. Under ** percent of consumers were either disappointed with the offers or thought they were limited. 

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Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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