The original question was: 'Do you expect to use any of the following AI tools during Prime Day?'Â
The original source only provided the percentage of respondents who answered "yes." ÌÇÐÄÆƽâ°æ calculated the percentage of respondents who answered "no" or "not sure."
Citation formats
U.S. shoppers using Amazon Rufus on Prime Day 2026
According to a survey carried out in 2026, ** percent of U.S. Prime users expect to use the AI shopping assistant Amazon Rufus during Amazon Prime Days. In comparison, around ** percent of the respondents planned to use ChatGPT during Prime Day.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Tinuiti. (May 4, 2026). Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1618259/amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti. "Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2026." Chart. May 4, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1618259/amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti. (2026). Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1618259/amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti. "Share of Shoppers Expecting to Use Amazon Rufus during Prime Days in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 May 2026, /statistics/1618259/amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti, Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1618259/amazon-rufus-usage-on-amazon-prime-day-united-states/ (last visited July 20, 2026)
Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2026 [Graph], Tinuiti, May 4, 2026. [Online]. Available: /statistics/1618259/amazon-rufus-usage-on-amazon-prime-day-united-states/
