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Share of shoppers by planned spending on Amazon during Prime Day in the United States in 2026

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Source

Release date

May 2026

Region

United States

Survey time period

2026

Number of respondents

1,000 Prime members

Supplementary notes

The original question was: 'How much do you intend to spend on Amazon during Prime Day this year?'

Citation formats

U.S. consumers’ planned spending on Amazon Prime Day 2026

Published by
Yihan Ma,
May 28, 2026

According to a 2026 survey, ** percent of respondents planning to shop during Prime Day intend to spend between 51 and 100 U.S. dollars, representing the largest share. Meanwhile, about * expect to spend over 200 U.S. dollars, including percent who plan to spend more than 500 U.S. dollars.

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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* For commercial use only

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per month, billed annually 1
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