In the first quarter of 2026, the number of households in the United Kingdom with an Amazon Prime Video subscription fell to **** million. The service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, which reported ****Ìý³¾¾±±ô±ô¾±´Ç²Ô subscribers in the UK.
Who has more movies and TV shows, Netflix or Amazon?
Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have more titles available. Amazon Prime Video had a total of around * titles available in the UK as of late 2025, whereas Netflix had . The majority of Amazon Prime Video titles are movies in the UK.Â
Amazon’s content spend
Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2024, Amazon’s video and music content budget amounted to an estimated **** billion U.S. dollars, an increase of over ** billion dollars compared with five years earlier.
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BARB. (May 21, 2026). Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/529740/svod-services-by-penetration/
BARB. "Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s)." Chart. May 21, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/529740/svod-services-by-penetration/
BARB. (2026). Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/529740/svod-services-by-penetration/
BARB. "Number of Amazon Prime Video Households in The United Kingdom (Uk) from 1st Quarter 2014 to 1st Quarter 2026 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2026, /statistics/529740/svod-services-by-penetration/
BARB, Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/529740/svod-services-by-penetration/ (last visited July 14, 2026)
Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s) [Graph], BARB, May 21, 2026. [Online]. Available: /statistics/529740/svod-services-by-penetration/
