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Change in intended spending for Amazon Prime Day in the United States compared to last year as of April 2026

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Source

Release date

May 2026

Region

United States

Survey time period

April 2026

Number of respondents

1,000 Prime members

Supplementary notes

Original survey question: How much do you intend to spend on Amazon during Prime Day this year compared to last year?

Citation formats

Change in planned spending on Amazon Prime Day compared to last year in the U.S. 2026

Published by
Yihan Ma,
Jun 16, 2026

According to a survey conducted in April 2026, around ** percent of the U.S. Prime members intended to increase their spending on Prime Day this year. About ** percent of the respondents said they planned to spend the same amount as the year before.

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Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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