Thanks to the hype around Prime Days, Amazon increased their share of voice on several product categories in 2025. The share of voice peaked in the second day of the sale event, before decreasing just after. In the apparel segment, Amazon's share of voice went from percent at the beginning of July to ** percent on July 10th.
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GrowByData. (July 13, 2025). Share of voice on Amazon Prime Days in the United States in 2025, by product category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1619196/amazon-prime-days-voice-share-by-category-united-states/
GrowByData. "Share of voice on Amazon Prime Days in the United States in 2025, by product category." Chart. July 13, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1619196/amazon-prime-days-voice-share-by-category-united-states/
GrowByData. (2025). Share of voice on Amazon Prime Days in the United States in 2025, by product category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1619196/amazon-prime-days-voice-share-by-category-united-states/
GrowByData. "Share of Voice on Amazon Prime Days in The United States in 2025, by Product Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jul 2025, /statistics/1619196/amazon-prime-days-voice-share-by-category-united-states/
GrowByData, Share of voice on Amazon Prime Days in the United States in 2025, by product category ÌÇÐÄÆÆ½â°æ, /statistics/1619196/amazon-prime-days-voice-share-by-category-united-states/ (last visited July 27, 2026)
Share of voice on Amazon Prime Days in the United States in 2025, by product category [Graph], GrowByData, July 13, 2025. [Online]. Available: /statistics/1619196/amazon-prime-days-voice-share-by-category-united-states/