Data based on the 1,000 best-selling products (representative sample) within each category, covering both Prime Day and non-Prime Day periods in June 2026.
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Average discount rate growth on products before and on Prime Days 2026, by category
On Amazon, the discount rate applied on products during Prime Days usually grows more than at other times of the year. In 2026, this was especially the case for beauty, grocery, health, and pet supplies. For these product categories, discount rates surged by ***and ** percent, respectively. The change was moderate for cellphone products, with only a ** percent increase.Â
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Impact Analytics, Inc.. (July 13, 2026). Average growth in discount rates of products sold on Amazon before and on Prime Days 2026, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc.. "Average growth in discount rates of products sold on Amazon before and on Prime Days 2026, by category." Chart. July 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc.. (2026). Average growth in discount rates of products sold on Amazon before and on Prime Days 2026, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc.. "Average Growth in Discount Rates of Products Sold on Amazon before and on Prime Days 2026, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2026, /statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc., Average growth in discount rates of products sold on Amazon before and on Prime Days 2026, by category ÌÇÐÄÆƽâ°æ, /statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/ (last visited July 23, 2026)
Average growth in discount rates of products sold on Amazon before and on Prime Days 2026, by category [Graph], Impact Analytics, Inc., July 13, 2026. [Online]. Available: /statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
