A survey conducted in 2024 during Amazon Prime days showed what are the most important reasons for consumers to use the Prime services. The number one reason among shoppers is the free shipping advantage at almost ** percent, followed by those who enjoy having the Amazon Prime Video access, at around ** percent.
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PYMNTS. (August 29, 2024). Reasons for joining Amazon Prime in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1498355/us-reasons-join-amazon-prime/
PYMNTS. "Reasons for joining Amazon Prime in the United States in 2024." Chart. August 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1498355/us-reasons-join-amazon-prime/
PYMNTS. (2024). Reasons for joining Amazon Prime in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1498355/us-reasons-join-amazon-prime/
PYMNTS. "Reasons for Joining Amazon Prime in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Aug 2024, /statistics/1498355/us-reasons-join-amazon-prime/
PYMNTS, Reasons for joining Amazon Prime in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1498355/us-reasons-join-amazon-prime/ (last visited July 16, 2026)
Reasons for joining Amazon Prime in the United States in 2024 [Graph], PYMNTS, August 29, 2024. [Online]. Available: /statistics/1498355/us-reasons-join-amazon-prime/
