According to a survey carried out in 2026, Baby Boomers are unlikely to use AI shopping assistants during Amazon Prime Days in the United States. Less than * of them intends to use ChatGPT, while only ** percent of them expect to use Amazon Rufus. In turn, Gen Z shoppers showed usage rates above ** percent for ChatGPT.
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Tinuiti. (May 4, 2026). Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2026, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1618284/chatgpt-amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti. "Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2026, by generational cohort." Chart. May 4, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1618284/chatgpt-amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti. (2026). Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2026, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1618284/chatgpt-amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti. "Share of Shoppers Using Chatgpt Vs. Amazon Rufus during Prime Days in The United States in 2026, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 May 2026, /statistics/1618284/chatgpt-amazon-rufus-usage-on-amazon-prime-day-united-states/
Tinuiti, Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2026, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1618284/chatgpt-amazon-rufus-usage-on-amazon-prime-day-united-states/ (last visited July 25, 2026)
Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2026, by generational cohort [Graph], Tinuiti, May 4, 2026. [Online]. Available: /statistics/1618284/chatgpt-amazon-rufus-usage-on-amazon-prime-day-united-states/
