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Intended product categories for Prime Day purchases among planned shoppers in the United States as of April 2026

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Source

Release date

May 2026

Region

United States

Survey time period

April 2026

Number of respondents

1,000 Prime members

Supplementary notes

Original survey question: Which product categories are you likely to purchase during Prime Day? 

Only top 10 categories.

Citation formats

Planned Prime Day purchase categories among likely shoppers in the U.S. 2026

Published by
Yihan Ma,
Jun 17, 2026

According to a survey conducted in April 2026, around ** percent of the U.S. Prime members intended to buy clothing on Prime Day. Almost **** of respondents stated they plan to buy beauty products on Prime Day.

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