Amazon Prime Day duration 2025

Annual duration of Amazon Prime Day online shopping event from 2015 to 2025 (in hours)

Amazon Prime Day duration 2015-2025

Last update:

Jul 13, 2026

Author:

��ƽ�� Research Department

Region:

Worldwide

Survey time period:

2015 to 2025

In 2025, Amazon announced that the Amazon Prime shopping would last 96 hours in total, representing an upward trend from the original 24 hours of the original launch in 2015 and an exception compared to the previous editions of the sale event.

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Annual duration of Amazon Prime Day online shopping event from 2015 to 2025 (in hours)

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