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Black Friday in the United Kingdom (UK)

Statistics report about Black Friday and Cyber Monday in the United Kingdom (UK)

This report presents a range of facts and statistics on Black Friday and Cyber Monday in the United Kingdom (UK). Black Friday is a major shopping event in the run up to Christmas. Originating in the United States, it takes place on the day after Thanksgiving during the fourth week of November as a day when retailers put on discount deals for shoppers. In recent years, the occasion has become popular in the UK, with an increasing number of retailers launching sales on Black Friday and in the surrounding period. Cyber Monday is the Monday following Black Friday, when many retailers encourage consumers to shop for discounts online through online sales campaigns.

This report starts with an overview of the entire Christmas shopping season in the UK. It then provides key information about the Black Friday week in the UK, including spending figures and consumer behavior.

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Table of contents

Christmas season overview

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  • Premium Statistic Christmas sales in the United Kingdom (UK) 2016-2025
  • Basic Statistic Average Christmas spending per head in the UK 2025, by region
  • Premium Statistic Consumers planning to shop the November sales events worldwide 2025
  • Premium Statistic Share of shoppers in selected countries who know what holiday gifts to buy 2025
  • Basic Statistic Christmas gift shopping onset in the UK 2025
  • Basic Statistic Purchase locations for Christmas gifts in the UK 2025
  • Basic Statistic Online purchase preferences for Christmas gifts in the UK 2025
  • Premium Statistic Black Friday: sales growth by channel in the United Kingdom (UK) 2019-2025

Spending

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  • Premium Statistic Intended spending from Black Friday to Cyber Monday 2025, by country
  • Premium Statistic Black Friday: expected spending in the United Kingdom (UK) 2016-2025
  • Premium Statistic UK: average planned spend for Black Friday among Gen Z and Millennial consumers 2025
  • Basic Statistic Average planned spend for Black Friday sales in Great Britain 2025, by gender
  • Premium Statistic Average planned spend for Black Friday sales in the UK 2025, by region
  • Premium Statistic Black Friday: expected spending by channel in the United Kingdom (UK) 2019-2025
  • Premium Statistic Black Friday weekend: expected offline and online spend in the UK 2025

Consumer perspective

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  • Premium Statistic Shopping intentions during the Black Friday to Cyber Monday period in the UK 2025
  • Premium Forecast Black Friday shopping intention in the United Kingdom 2025, by gender
  • Premium Forecast Black Friday shopping intention in the United Kingdom 2025, by generation
  • Premium Forecast Black Friday and Cyber Monday discount expectations in the UK 2025, by category
  • Premium Forecast Black Friday and Cyber Monday spending expectations in the UK 2025, by generation
  • Premium Statistic Leading items shoppers plan to buy over Black Friday weekend in the UK 2025
  • Premium Statistic Deals searching methods during the Black Friday to Cyber Monday period in the UK 2025
  • Premium Statistic AI chatbot use for deal-searching during Black Friday in the UK 2025, by age group
  • Premium Statistic Shopping motivators during the Black Friday to Cyber Monday period in the UK 2025
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