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Amazon Prime Day sales in the United States from 2016 to 2026 (in billion U.S. dollars)

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Source

Release date

June 2026

Region

Worldwide, United States

Survey time period

2016 to 2026

Supplementary notes

Data prior to 2026 from previous releases.
<br>Estimates

Citation formats

Amazon Prime Day sales 2016-2026

Published by
Yihan Ma,
Jul 13, 2026

In 2026, Amazon Prime Day sales were estimated to have reached **** billion U.S. dollars in the United States, as the latest edition of the sale event lasted four days instead of two.

Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted ** consecutive hours.

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Overview

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Prime Day sales

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Online shopping

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2025 trends

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Topics

Amazon PrimeAmazonAmazon Prime VideoAmazon Prime DayAmazon Prime Day in the UK
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