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Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in selected quarters from 1st quarter 2023 to 1st quarter 2026

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Source

Release date

June 2026

Region

United Kingdom

Survey time period

Q1 2023 to Q1 2026

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The value score was measured based on consumers' perception of the value the brand offers.
Date of release is the date of access.

Citation formats

Popularity and fame of Amazon Prime in the UK 2023-2026

Published by
Yihan Ma,
Jun 4, 2026

Even though *** percent of British adults have heard of Amazon Prime in the first quarter of 2026, the subscription services of the online marketplace are only appreciated by ** percent of respondents, showing an increase compared to previous quarters.

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Statistics on " Amazon in the United Kingdom (UK) "

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Other statistics that may interest you Amazon in the United Kingdom (UK)

Overview

6

Logistics & sellers

5

Online traffic

7

Brand awareness

6

Consumption

4

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Topics

Amazon PrimeAmazonAmazon Prime VideoAmazon Prime DayAmazon Prime Day in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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