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Yearly change in performance of sponsored products ad formats on Amazon Prime Days in 2025

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Release date

July 2025

Region

North America, United States

Survey time period

2025

Citation formats

Amazon Ad console performance on Prime Days in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 18, 2025

During Prime Days, investment in advertising on Amazon usually increases, although there are differences between the available formats. On the occasion of the 2025 edition of Amazon Prime Days, ad spend grew by ** percent for sponsored products. Compared to Prime Days 2024, clicks on sponsored products increased by 36 percent in the United States. 

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Statistics on " Amazon Prime Day "

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The most important statistics
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Other statistics that may interest you Amazon Prime Day

Overview

3

Prime Day sales

6

Online shopping

8

2025 trends

4

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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* For commercial use only

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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