According to a U.S. survey showing spending intentions for Amazon Prime Day 2025, Millennials will be the high spenders. ** percent of them planned to spend more than *** U.S. dollars, and ** percent of them intend to spend more than *** US. dollars.
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Tinuiti. (May 22, 2025). Shopper spend on Amazon Prime Days in the United States in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1039042/us-average-shopper-spend-on-amazon-prime-day/
Tinuiti. "Shopper spend on Amazon Prime Days in the United States in 2025, by generation." Chart. May 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1039042/us-average-shopper-spend-on-amazon-prime-day/
Tinuiti. (2025). Shopper spend on Amazon Prime Days in the United States in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1039042/us-average-shopper-spend-on-amazon-prime-day/
Tinuiti. "Shopper Spend on Amazon Prime Days in The United States in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2025, /statistics/1039042/us-average-shopper-spend-on-amazon-prime-day/
Tinuiti, Shopper spend on Amazon Prime Days in the United States in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1039042/us-average-shopper-spend-on-amazon-prime-day/ (last visited July 20, 2026)
Shopper spend on Amazon Prime Days in the United States in 2025, by generation [Graph], Tinuiti, May 22, 2025. [Online]. Available: /statistics/1039042/us-average-shopper-spend-on-amazon-prime-day/
