In the United States, online shopping for Valentine's Day significantly increased between 2019 and 2022, going from approximately ** percent of online shoppers to more than ** percent in 2022. However, with the return of in-store shopping, the share of consumers planning to do their Valentine's Day shopping online decreased to roughly ** percent in 2023. The trend is expected to stabilize, with projections indicating that approximately ** percent of consumers will shop online for Valentine's Day in 2026.
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National Retail Federation. (January 27, 2026). Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1364840/us-valentines-day-online-shoppers/
National Retail Federation. "Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2026." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1364840/us-valentines-day-online-shoppers/
National Retail Federation. (2026). Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1364840/us-valentines-day-online-shoppers/
National Retail Federation. "Share of Consumers Online Shopping for Valentine’s Day in The United States from 2017 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/1364840/us-valentines-day-online-shoppers/
National Retail Federation, Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/1364840/us-valentines-day-online-shoppers/ (last visited July 24, 2026)
Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2026 [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/1364840/us-valentines-day-online-shoppers/
