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Influencer marketing in the United Kingdom (UK)

Statistics report on influencers and influencer marketing in the United Kingdom

This report contains a range of selected facts and statistics about influencers and influencer marketing in the United Kingdom (UK).

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Table of contents

Overview

10
  • Premium Statistic Influencer advertising spending in Europe 2017-2030
  • Premium Forecast Influencer advertising spending in the United Kingdom 2017-2030
  • Premium Statistic Marketing operational foci in Europe 2025
  • Premium Statistic Changes in influencer marketing budgets in selected markets in Western Europe 2026
  • Premium Statistic Social media platforms for influencer marketing in Western Europe 2025, by country
  • Premium Statistic Cooperation formats in influencer marketing in Western Europe 2025
  • Premium Statistic Ethical conditions marketers applied to partnering influencers in Western Europe 2025
  • Premium Statistic Main challenges in influencer marketing in Western Europe 2025
  • Premium Statistic Most used types of shoppable ad formats in the U.S. and UK 2023
  • Premium Statistic Types of shoppable ads companies plan to explore in the U.S. and UK 2023

Audience

6
  • Premium Forecast Number of social media users in the United Kingdom 2000-2040
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2025, by reach
  • Premium Forecast Most common social media activities in the UK 2025
  • Premium Statistic Activities on social media UK 2026, by generation
  • Premium Forecast Most talked about products/topics online in the UK 2025
  • Premium Forecast Attitudes towards online advertising in the UK 2025

Consumer insights

7
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024
  • Premium Statistic Consumer preference of influencer content type worldwide 2024, by country
  • Basic Statistic Perceived trustworthiness of influencer recommendations worldwide 2024, by country
  • Premium Statistic Opinion on influencer authenticity and brand relationship worldwide 2024, by country
  • Premium Forecast Most popular influencer genres in the UK 2025
  • Premium Statistic Most concerning digital ad types in the UK 2024
  • Premium Statistic Complaints about digital advertising in the UK 2024, by ad location

Effectiveness

5
  • Premium Forecast Digital advertising touchpoints in the UK 2025
  • Premium Forecast Sources of inspiration for new products in the UK 2025
  • Premium Statistic Leading reason to purchase products through social commerce in the UK 2025
  • Premium Statistic Platforms of purchase after influencer recommendation in the UK 2024
  • Premium Statistic Attitudes towards podcasts in the UK 2025

Sector & occasion-specific data

6
  • Premium Statistic Impact of social media influencers on trip planning worldwide 2024, by country
  • Premium Statistic Preferred digital tools for planning the next trip among European travelers 2025
  • Premium Statistic Views on cosmetics in the United Kingdom in 2025
  • Premium Statistic Tween skin care habits in the UK in 2025
  • Basic Statistic Top holiday gift inspiration sources in Australia, the UK, and the U.S. 2025
  • Premium Statistic Sources of inspiration for children's Christmas gifts in the UK 2024
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