As of October 2025, almost half of respondents in Italy used social media for reading news stories, with **** percent reporting this reason. Filling spare time was the second most common reason for users in Italy to engage with social media platforms, with **** percent of respondents reporting doing so for this particular reason. Additionally, **** percent of respondents reported using social media platforms to keep in touch with friends and family.
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GWI, & We Are Social, & DataReportal, & Meltwater. (November 5, 2025). Most popular reasons for internet users in Italy to use social media as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1311583/social-media-usage-reasons-italy/
GWI, und We Are Social, und DataReportal, und Meltwater. "Most popular reasons for internet users in Italy to use social media as of October 2025." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1311583/social-media-usage-reasons-italy/
GWI, We Are Social, DataReportal, Meltwater. (2025). Most popular reasons for internet users in Italy to use social media as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1311583/social-media-usage-reasons-italy/
GWI, and We Are Social, and DataReportal, and Meltwater. "Most Popular Reasons for Internet Users in Italy to Use Social Media as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1311583/social-media-usage-reasons-italy/
GWI & We Are Social & DataReportal & Meltwater, Most popular reasons for internet users in Italy to use social media as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1311583/social-media-usage-reasons-italy/ (last visited July 25, 2026)
Most popular reasons for internet users in Italy to use social media as of October 2025 [Graph], GWI, & We Are Social, & DataReportal, & Meltwater, November 5, 2025. [Online]. Available: /statistics/1311583/social-media-usage-reasons-italy/
