Influencer advertising and marketing in the Nordic countries
Statistics report on influencer advertising and marketing in the Nordics
This report provides statistics and analysis on influencer advertising and marketing on social media in the Nordic countries. It presents an investigations on social media accounts in Denmark, Sweden, Norway, and Finland, focusing on subscribers and followers numbers on the social media platforms Instagram, YouTube, and TikTok. The data also provides consumer perspective, influencer brand deals, as well as influencer advertising and marketing.
Report Details
Influencer advertising and marketing in the Nordic countries
Pages
56 Pages
Format
PPTX
,
PDF
Language
English
Released
2024
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
7
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Statistic
Number of social media users in the Nordics 2025
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Social media reach in the Nordics 2025
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Forecast
Influencer advertising spending in the Nordics 2017-2030
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Influencer ad spending in the Nordics 2024, by country
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Social referrals to e-commerce sites in the Nordics 2024, by device
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Consumer attitudes towards social commerce in the Nordics 2022
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Social commerce purchase drivers in the Nordic countries 2022
Sweden
10
Basic
Forecast
Sweden: most popular social media platforms 2024
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Most popular YouTube channels in Sweden 2025, by number of video views
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Most popular TikTok accounts in Sweden in 2024, by number of followers
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Most popular Instagram accounts in Sweden in 2024, by number of followers
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Distribution of Instagram influencers in Sweden 2024, by follower numbers
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Share of Instagram influencers in Sweden 2024, by category
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Most talked about brands on Instagram in Sweden 2024, by number of mentions
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Attitudes towards online advertising in Sweden 2025
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Most common social media activities in Sweden 2025
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Digital advertising touchpoints in Sweden 2025
Denmark
10
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Forecast
Denmark: most popular social media platforms 2024
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Leading YouTube channels in Denmark 2025, by number of subscribers
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Most popular TikTok accounts in Denmark in 2026, by number of followers
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Most popular Instagram accounts in Denmark in 2024, by number of followers
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Distribution of Instagram influencers in Denmark 2024, by follower numbers
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Share of Instagram influencers in Denmark 2024, by category
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Most talked about brands on Instagram in Denmark 2024, by number of mentions
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Attitudes towards online advertising in Denmark 2024
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Most common social media activities in Denmark 2024
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Digital advertising touchpoints in Denmark 2024
Norway
10
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Forecast
Norway: most popular social media platforms 2024
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Leading YouTube channels in Norway 2025, by number of subscribers
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Most popular TikTok accounts in Norway in 2024, by number of followers
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Most popular Instagram accounts in Norway in 2024, by number of followers
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Statistic
Distribution of Instagram influencers in Norway 2024, by follower numbers
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Share of Instagram influencers in Norway 2024, by category
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Statistic
Most talked about brands on Instagram in Norway 2024, by number of mentions
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Forecast
Attitudes towards online advertising in Norway 2024
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Most common social media activities in Norway 2024
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Forecast
Digital advertising touchpoints in Norway 2024
Finland
10
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Forecast
Finland: most popular social media platforms 2024
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Leading YouTube channels in Finland 2025, by number of subscribers
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Most popular TikTok accounts in Finland in 2024, by number of followers
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Most followed Instagram influencers in Finland 2023
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Distribution of Instagram influencers in Finland 2024, by follower numbers
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Share of Instagram influencers in Finland 2024, by category
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Most talked about brands on Instagram in Finland 2024, by number of mentions
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Forecast
Attitudes towards online advertising in Finland 2025
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Most common social media activities in Finland 2025
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Forecast
Digital advertising touchpoints in Finland 2025
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