In October 2025, WhatsApp remained the leading social media in Italy, with around **** percent of Italian online users accessing the instant messaging service on a monthly basis. The most popular social media platform was Facebook, with **** percent of surveyed Italian internet users reporting to have used the platform. Additionally, Facebook Messenger was used by **** percent of respondents.
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We Are Social, & DataReportal, & Meltwater. (November 5, 2025). Most popular social media platforms in Italy as of October 2025, by usage reach [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social, und DataReportal, und Meltwater. "Most popular social media platforms in Italy as of October 2025, by usage reach." Chart. November 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social, DataReportal, Meltwater. (2025). Most popular social media platforms in Italy as of October 2025, by usage reach. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social, and DataReportal, and Meltwater. "Most Popular Social Media Platforms in Italy as of October 2025, by Usage Reach." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Nov 2025, /statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social & DataReportal & Meltwater, Most popular social media platforms in Italy as of October 2025, by usage reach ÌÇÐÄÆÆ½â°æ, /statistics/550825/top-active-social-media-platforms-in-italy/ (last visited July 27, 2026)
Most popular social media platforms in Italy as of October 2025, by usage reach [Graph], We Are Social, & DataReportal, & Meltwater, November 5, 2025. [Online]. Available: /statistics/550825/top-active-social-media-platforms-in-italy/