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Influencer marketing in France

Statistics report on influencer marketing in France

This report offers statistical information on influencer marketing in France. After an overview of the general data about the French advertising market and the digital one in particular, the report provides insights on the creators' perspective on their job. In addition to this, further data allows a deeper understanding of influencer marketing's impact on consumer behavior.

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Table of contents

Overview

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  • Premium Statistic Digital ad spend in France 2014-2024
  • Premium Statistic Ad spending growth of digital advertising in France 2019-2028
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device
  • Premium Statistic Ethical conditions marketers applied to partnering influencers in Western Europe 2025
  • Premium Statistic Changes in influencer marketing budgets in selected markets in Western Europe 2026
  • Premium Statistic Influencer marketing spending in France 2017-2030
  • Premium Statistic Influencer marketing spending growth rate in France 2018-2028

Popular influencers

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  • Premium Statistic Popular sales influencers in France 2025, by authority score
  • Premium Statistic Popular B2B influencers in France 2025, by authority score
  • Premium Statistic Most popular YouTube channels France 2026, by number of subscribers

Influencer insights

3
  • Premium Statistic Most preferred social media for influencer marketing in France 2023
  • Premium Statistic Most sought-after user and creator partnership types in France 2025
  • Premium Statistic Content creators' earnings in France 2023

Audience

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  • Premium Forecast Number of social media users in France 2000-2040
  • Premium Forecast France social network users 2025, by generation
  • Premium Statistic France Instagram users 2026, by gender
  • Basic Statistic France Instagram users 2026, by age group
  • Premium Forecast Number of TikTok users in France 2017-2030
  • Premium Statistic TikTok: distribution of France audiences October 2025, by gender
  • Premium Statistic Engagement rate among TikTok influencers in France 2023, by profile size
  • Premium Statistic YouTube influencers in France 2023, by category

Consumer insights

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  • Premium Statistic Main ethical demands by consumers in influencer marketing in France 2025
  • Basic Statistic Perceived trustworthiness of influencer recommendations worldwide 2024, by country
  • Basic Statistic Primary online channel for brand research in France 2024
  • Premium Statistic Main channels of new brand discovery in France Q3 2024
  • Premium Statistic Brand purchase criteria in France 204
  • Premium Forecast Most popular influencer genres in France 2025
  • Premium Statistic Most preferred social media for influencer marketing in France 2023
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