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Influencer marketing in the Netherlands

Statistics report on the most popular influencers in the Netherlands

With social media and online video on the rise in the Netherlands, which individuals are the most influential? Whilst the country has little data or research available on this, there are still certain patterns to be found. This report aims to look at which influencers from the Netherlands are the most popular on Instagram, YouTube and other social media.

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Table of contents

Online advertising

6
  • Premium Statistic Social media audiences in the Netherlands 2023, by platform
  • Premium Statistic Leading online brands based on reach in the Netherlands 2019
  • Premium Statistic Digital ad spend in the Netherlands 2012-2024
  • Premium Statistic B2B online content marketing usage in the Netherlands 2018
  • Premium Statistic Use of online video among marketers in the Netherlands 2014-2019
  • Premium Statistic Expectancy of social video use among marketers in the Netherlands 2017-2019

Instagram

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  • Basic Statistic Most popular Netherlands-based influencers on Instagram 2019
  • Premium Statistic Most popular Netherlands-based food influencers on Instagram 2019
  • Premium Statistic Most popular Dutch athletes on Instagram 2019
  • Premium Statistic Most popular Netherlands-based travel influencers on Instagram 2019
  • Premium Statistic Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
  • Basic Statistic Most popular artists from the Netherlands on Instagram 2019

YouTube

5
  • Premium Statistic Share of respondents who watch vlogs on YouTube in the Netherlands 2018
  • Premium Statistic Revenue from most subscribed YouTubers in the Netherlands 2025
  • Premium Statistic Most subscribed YouTube channel Netherlands 2026
  • Premium Statistic Video blogger reach in the Netherlands 2016, by vlogger
  • Premium Statistic PR value of video bloggers in the Netherlands 2016, by vlogger

Other influencers

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  • Basic Statistic Leading Twitch streamers in Dutch 2025, by followers
  • Premium Statistic Most-liked celebrities on Facebook from the Netherlands 2021
  • Premium Statistic Most-followed celebrities on Twitter from the Netherlands 2021
  • Premium Statistic Impact Max Verstappen on interest in motorsport in the Netherlands 2016, by age
  • Premium Statistic Methods for discovering new podcasts in the Netherlands 2019
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