During a survey among audio advertising listeners in Brazil published in October 2024, over half (or ** percent) reported paying attention to ads made for the audio format. Additionally, ** percent of respondents said they already purchased or searched for a product or service due to an audio ad.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Ibope Media. (October 9, 2024). Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. "Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. (2024). Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. "Percentage of Listeners Paying Attention and Responding to Audio Advertising in Brazil as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media, Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1415248/share-listeners-attention-audio-ads-brazil/ (last visited July 28, 2026)
Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 [Graph], Kantar Ibope Media, October 9, 2024. [Online]. Available: /statistics/1415248/share-listeners-attention-audio-ads-brazil/
