In 2023, TV – including free-to-air TV, pay TV, and TV product placement – attracted approximately **** percent of the total advertising spending in Brazil. A year earlier, the share stood at **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Grupo de MÃdia São Paulo. (January 9, 2025). TV advertising spending as a percentage of total advertising expenditure in Brazil in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de MÃdia São Paulo. "TV advertising spending as a percentage of total advertising expenditure in Brazil in 2022 and 2023." Chart. January 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de MÃdia São Paulo. (2025). TV advertising spending as a percentage of total advertising expenditure in Brazil in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de MÃdia São Paulo. "Tv Advertising Spending as a Percentage of Total Advertising Expenditure in Brazil in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jan 2025, /statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de MÃdia São Paulo, TV advertising spending as a percentage of total advertising expenditure in Brazil in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/894113/brazil-tv-ad-expenditure-share-medium/ (last visited July 21, 2026)
TV advertising spending as a percentage of total advertising expenditure in Brazil in 2022 and 2023 [Graph], Grupo de MÃdia São Paulo, January 9, 2025. [Online]. Available: /statistics/894113/brazil-tv-ad-expenditure-share-medium/
