The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Distribution of digital advertising spending in Brazil in 2024, by device
Distribution of digital advertising spending in Brazil 2024, by device
In 2024, mobile advertisements accounted for nearly **** of Brazil's digital advertising spending. Desktop ads accounted for the remaining percentage.
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Digital advertising in Brazil
Global & regional overview
7
- Premium Statistic Digital pure players ad revenue worldwide 2024-2025
- Premium Statistic Digital ad spend per internet user in Latin America 2024, by country
- Premium Statistic Largest digital ad markets worldwide 2025
- Premium Statistic Online and offline advertising spending in Latin America 2017-2027
- Premium Statistic Digital ad spend in selected markets in Latin America 2024, by device
- Premium Statistic Mobile ad spending in selected countries in Latin America 2024
- Premium Statistic GoogleAds CPC in Latin America & the Caribbean 2024, by country
Digital retail media
3
Formats, devices, and platforms
8
- Premium Statistic Digital ad spending distribution in Brazil 2024, by format
- Premium Statistic Distribution of digital advertising spending in Brazil 2024, by device
- Premium Statistic Distribution of estimated digital advertising impressions in Brazil 20243, by device
- Premium Statistic Distribution of estimated mobile ad spending in Brazil 2024, by format
- Premium Statistic Estimated advertising spending on Facebook.com in Brazil 2019-2023
- Premium Statistic Estimated advertising spending on YouTube.com in Brazil 2019-2023
- Premium Statistic Estimated advertising spending on MercadoLivre.com.br in Brazil 2019-2023
- Premium Statistic Estimated advertising spending on Amazon.com.br in Brazil 2020-2023
Advertisers
4
- Premium Statistic Share of companies paying for online ads in Brazil 2019-2024
- Premium Statistic Leading digital advertiser sectors in Brazil 2024, by share of online ad spending
- Premium Statistic Leading brands in Brazil 2024, by estimated digital advertising spending
- Premium Statistic GoogleAds average monthly CPC in Brazil 2024, by industry
Programmatic
3
Digital consumer insights
7
- Premium Statistic Attitudes towards online advertising in Brazil 2025
- Premium Statistic Digital advertising touchpoints in Brazil 2025
- Premium Statistic Digital ads' perceived usefulness in the purchase journey in Brazil 2022-2024
- Premium Statistic Most popular influencer genres in Brazil 2025
- Premium Statistic Social media ad reach in Brazil 2025, by platform & gender
- Premium Statistic Share of users who had already purchased something due to a TikTok ad in Brazil 2025
- Premium Statistic Frequency with which adults clicked on Facebook advertisements in Brazil 2023
Third-party cookie deprecation
3
Brazilian overview
4
- Premium Statistic Ad spending distribution in Brazil 2024, by medium
- Premium Statistic Annual change in advertising spending in Brazil 2025, by channel
- Premium Statistic Digital advertising spending in Brazil 2015-2024
- Premium Statistic Distribution of digital advertising spending in Brazil 2024, by purchase model
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Brasil. (April 24, 2025). Distribution of digital advertising spending in Brazil in 2024, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/388090/digital-ad-spend-device-brazil/
IAB Brasil. "Distribution of digital advertising spending in Brazil in 2024, by device." Chart. April 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/388090/digital-ad-spend-device-brazil/
IAB Brasil. (2025). Distribution of digital advertising spending in Brazil in 2024, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/388090/digital-ad-spend-device-brazil/
IAB Brasil. "Distribution of Digital Advertising Spending in Brazil in 2024, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2025, /statistics/388090/digital-ad-spend-device-brazil/
IAB Brasil, Distribution of digital advertising spending in Brazil in 2024, by device ÌÇÐÄÆƽâ°æ, /statistics/388090/digital-ad-spend-device-brazil/ (last visited July 15, 2026)
Distribution of digital advertising spending in Brazil in 2024, by device [Graph], IAB Brasil, April 24, 2025. [Online]. Available: /statistics/388090/digital-ad-spend-device-brazil/
Advertisement