In 2025, TV (including free and pay TV) accounted for approximately **** percent of Brazil's total advertising spending, while the internet held a share of **** percent, according to data collected from ad agencies across the country. Out-of-home (OOH) media rounded up the top three with **** percent. According to another source, ad spending in Brazil exceeded an estimated ** billion U.S. dollars in 2025.
Although the South American country welcomes foreign outdoor ad media companies such as JCDecaux, São Paulo-based ·¡±ô±ð³Ù°ù´Ç³¾Ã»å¾±²¹ emerges as the world's largest OOH firm based in Brazil. In 2025, its net operational revenue surpassed *** million Brazilian reals, up ** percent from *** million reals a year earlier. ·¡±ô±ð³Ù°ù´Ç³¾Ã»å¾±²¹ also ranked among the world's leading outdoor ad companies in 2025.Â
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Standard Norms Executive Council (Brazil). (March 31, 2026). Distribution of advertising spending in Brazil in 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil). "Distribution of advertising spending in Brazil in 2025, by medium." Chart. March 31, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil). (2026). Distribution of advertising spending in Brazil in 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil). "Distribution of Advertising Spending in Brazil in 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2026, /statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil), Distribution of advertising spending in Brazil in 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/ (last visited July 28, 2026)
Distribution of advertising spending in Brazil in 2025, by medium [Graph], Standard Norms Executive Council (Brazil), March 31, 2026. [Online]. Available: /statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
