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Advertising in Brazil

Statistics report on advertising in Brazil

A compilation of the latest data on advertising in Brazil, including global, regional (Latin American), and nationwide overview of the segment. The report details traditional and digital ad expenditures and distribution in the Brazilian market. It also features statistics about the consumers' perspective.

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Table of contents

Overview

7
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Statistic Advertising spending in Latin America 2022-2026
  • Premium Statistic Annual change in advertising spending in Latin America 2022-2026
  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2030
  • Premium Statistic Change in ad spending in selected countries in Latin America 2025

Advertising market in Brazil

5
  • Premium Statistic Advertising spending in Brazil 2025-2028
  • Premium Statistic Annual change in advertising spending in Brazil 2025-2028
  • Premium Statistic Ad spending distribution in Brazil 2025, by medium
  • Premium Statistic Top advertisers in Brazil 2025, by advertising spending
  • Premium Statistic Advertising spending of the Brazilian federal government 2018-2025

Agencies

6
  • Premium Statistic Distribution of advertising and marketing agencies in Brazil 2026, by segment
  • Premium Statistic Most profitable services according to advertising & marketing agencies in Brazil 2024
  • Premium Statistic Leading client acquisition tactics according to ad agencies in Brazil 2026
  • Premium Statistic Activities advertising and marketing agencies outsourced the most in Brazil 2024
  • Premium Statistic Change in sales of advertising and marketing agencies in Brazil 2023
  • Premium Statistic Most effective creative agencies Latin America 2025

Digital advertising

8
  • Premium Statistic Digital advertising spending in Brazil 2015-2024
  • Premium Statistic Share of companies paying for online ads in Brazil 2019-2026
  • Premium Statistic Leading digital advertiser sectors in Brazil 2024, by share of online ad spending
  • Premium Statistic Distribution of digital advertising spending in Brazil 2024, by device
  • Premium Statistic Digital ad spending distribution in Brazil 2024, by format
  • Premium Statistic Distribution of digital advertising spending in Brazil 2024, by purchase model
  • Premium Statistic Programmatic ad spending in Brazil 2017-2030
  • Premium Forecast Influencer advertising spending in Brazil 2017-2030

Traditional advertising

6
  • Premium Statistic TV advertising spending in Brazil 2022-2023, by type
  • Premium Statistic TV ad spending as a share of total ad expenditure in Brazil 2022-2023
  • Premium Statistic Out-of-home (OOH) advertising expenditure in Brazil 2022-2023
  • Premium Statistic Radio advertising expenditure in Brazil 2022-2023
  • Premium Statistic Newspaper advertising spending in Brazil 2022-2023
  • Premium Statistic Magazine advertising spending in Brazil 2022-2023

Consumer insights

9
  • Premium Statistic Trust in media in Brazil 2011-2024
  • Premium Statistic Opinions on ads on streaming platforms, TV, marketplaces, and apps in Brazil 2025
  • Premium Statistic Main channels of new brand discovery in Brazil 2024
  • Premium Forecast Non-digital advertising touchpoints in Brazil 2025
  • Premium Forecast Digital advertising touchpoints in Brazil 2025
  • Premium Forecast Attitudes towards online advertising in Brazil 2025
  • Premium Forecast Most popular influencer genres in Brazil 2025
  • Premium Statistic Share of listeners paying attention and responding to audio ads in Brazil 2024
  • Premium Statistic Most recalled audio advertising formats according to listeners in Brazil 2024
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