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Leading media companies by share of the advertising spending invested by the federal government of Brazil in first half 2026

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Sources

Release date

July 2026

Region

Brazil

Survey time period

January 1 to June 27, 2026

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the figures based on the source's data.

Citation formats

Top channels by share of the ad spend invested by Brazil's federal government H1 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2026

In the first half of 2026, Globo alone accounted for more than **** percent of the advertising expenditure of the federal government of Brazil. Google and Meta followed with shares of about **** and **** percent, respectively.

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Advertising in BrazilAdvertising worldwideAdvertising in Latin AmericaAdvertising in MexicoAdvertising in BRIC countries
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