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In 2026, advertising spending in the presented 24 Latin American and Caribbean markets will collectively amount to an estimated ** billion U.S. dollars, of which ** billion dollars (around ** percent) will come from Brazil alone. Mexico will follow with **** billion dollars, while Argentina rounded up the top three with over *** billion dollars.

Advertising in Brazil

According to another source's projections, Brazil's ad expenditure is set to continue to expand as the 2020s unfold. That study projected that, after a double-digit boom in 2024, growth rates would decelerate in the following years. Thus, the Brazilian ad industry was expected to increase by little more than * percent in 2025.

The Mexican ad market

Ad revenues in Mexico were also predicted to keep their upward trajectory since the pandemic, rising by nearly ** percent between 2021 and 2024, according to another source's forecasts. Mexico ranked among the fastest-growing Latin American ad markets in 2024, only behind Argentina – whose inflation rate tends to push expenditures further – and Brazil.