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Advertising in Colombia

Statistics report on advertising in Colombia

A compilation of the latest data on advertising in Colombia, including global, regional (Latin American), and nationwide overview of the segment. The report details digital and traditional ad expenditures in the Colombian market. It highlights leading companies in the advertising industry. It also features statistics about the consumers' perspective.

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Table of contents

Overview

8
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Statistic Advertising spending in Latin America 2022-2026
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Statistic Annual change in advertising spending in Latin America 2022-2026
  • Premium Statistic Distribution of ad spending in selected countries in Latin America 2024, by format
  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2030
  • Premium Statistic Change in ad spending in selected countries in Latin America 2025

Colombian overview

4
  • Premium Statistic Advertising spending in Colombia 2022-2025
  • Premium Statistic Change in ad spending in Colombia 2024-2029
  • Premium Statistic Ad spend in Colombia 2023, by medium
  • Premium Statistic Colombia: ad services revenue 2022, by source

Digital advertising

10
  • Premium Statistic Digital ad spend in Colombia 2010-2023
  • Premium Statistic Digital ad spend growth in Colombia 2016-2023
  • Premium Statistic Colombia: programmatic ad spend 2017-2028
  • Premium Statistic Digital ad spend in Colombia 2022-2024, by device
  • Premium Statistic Leading industries in Colombia 2024, by estimated digital ad spend share
  • Premium Statistic Display ad spend in Colombia 2020-2023
  • Premium Statistic Video ad spend in Colombia 2020-2023
  • Premium Statistic Social media ad spend in Colombia 2020-2023
  • Premium Statistic Influencer ad spend in Colombia 2020-2023
  • Premium Statistic In-game ad spend in Colombia 2020-2023

Traditional media

7
  • Premium Statistic Change in traditional media ad spend in Colombia 2023-2029
  • Premium Statistic Traditional TV Advertising ad spending in Colombia 2017-2030
  • Premium Statistic Traditional radio advertising spending in Colombia 2017-2030
  • Premium Statistic Ad spending of the newspaper advertising industry in Colombia 2017-2030
  • Premium Statistic Ad spending of the magazine advertising industry in Colombia 2017-2030
  • Premium Statistic OOH ad spend in Colombia 2017-2030
  • Premium Statistic Cinema ad spending in Colombia 2017-2030

Leading companies

9
  • Premium Statistic Largest advertising companies in Colombia 2023
  • Premium Statistic Leading TV companies in Colombia 2023
  • Premium Statistic Leading print media companies in Colombia 2023
  • Premium Statistic Leading radio companies in Colombia 2023
  • Premium Statistic Net income of advertising companies in Colombia 2023
  • Premium Statistic MMS Comunicaciones Colombia's sales revenue 2020-2023
  • Premium Statistic Sales revenue of Casa Editorial El Tiempo S.A. 2020-2023
  • Premium Statistic Vision & Marketing sales revenue 2020-2023
  • Premium Statistic Havas Media Colombia sales revenue 2020-2023

Consumer insights

7
  • Premium Forecast Non-digital advertising touchpoints in Colombia 2024
  • Premium Forecast Digital advertising touchpoints in Colombia 2026
  • Premium Statistic Most consumed offline news brands in Colombia 2026, by weekly reach
  • Premium Statistic Most used online news brands in Colombia 2026, by weekly reach
  • Premium Statistic Social media ad reach in Colombia 2025, by platform & gender
  • Premium Forecast Attitudes towards online advertising in Colombia 2024
  • Premium Statistic Main channels of new brand discovery in Colombia 2024
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