During a survey among audio advertising listeners in Brazil published in October 2024, over half (or ** percent) reported recalling radio ads in between programs and music. Merchandising made by announcers during radio programs and ad insertions on mobile apps' playlists rounded the top three, respectively mentioned by ** and ** percent of respondents. According to the same study, **percent of Brazilian listeners paid attention to radio ads in 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Ibope Media. (October 9, 2024). Most recalled audio advertising formats according to listeners in Brazil as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media. "Most recalled audio advertising formats according to listeners in Brazil as of October 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media. (2024). Most recalled audio advertising formats according to listeners in Brazil as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media. "Most Recalled Audio Advertising Formats According to Listeners in Brazil as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media, Most recalled audio advertising formats according to listeners in Brazil as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1415253/most-recalled-radio-ad-formats-brazil/ (last visited July 28, 2026)
Most recalled audio advertising formats according to listeners in Brazil as of October 2024 [Graph], Kantar Ibope Media, October 9, 2024. [Online]. Available: /statistics/1415253/most-recalled-radio-ad-formats-brazil/
