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Coronavirus: impact on the advertising and marketing industry worldwide

Statistics report on the impact of the coronavirus disease (COVID-19) on the advertising and marketing industry worldwide

This report was compiled to provide recent information pertaining to the impact of the ongoing coronavirus disease (COVID-19) pandemic on the global advertising and marketing industry. The pandemic, which originated in the Chinese city of Wuhan, has now infected people across the globe. The rapid spread of the virus and the resulting efforts to contain it, such as social distancing, cancelling entertainment events as well as trade fairs, is leading to decreasing advertising exposure and therefore cuts in advertising spending. This report aims at providing statistical data on the estimated impact of the pandemic on the promotional activities in many global countries.

Table of contents

Overview

4
  • Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
  • Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
  • Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
  • Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020

Marketing strategies

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  • Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
  • Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
  • Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
  • Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
  • Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
  • Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
  • Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
  • Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
  • Basic Statistic Share of global B2B marketers delaying campaigns due to COVID-19 in 2020

Digital metrics

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  • Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
  • Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
  • Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
  • Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
  • Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
  • Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
  • Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
  • Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020

Consumer perspective

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  • Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
  • Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
  • Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
  • Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
  • Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
  • Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
  • Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
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