Coronavirus: impact on the advertising and marketing industry worldwide
Statistics report on the impact of the coronavirus disease (COVID-19) on the advertising and marketing industry worldwide
This report was compiled to provide recent information pertaining to the impact of the ongoing coronavirus disease (COVID-19) pandemic on the global advertising and marketing industry. The pandemic, which originated in the Chinese city of Wuhan, has now infected people across the globe. The rapid spread of the virus and the resulting efforts to contain it, such as social distancing, cancelling entertainment events as well as trade fairs, is leading to decreasing advertising exposure and therefore cuts in advertising spending. This report aims at providing statistical data on the estimated impact of the pandemic on the promotional activities in many global countries.
Report Details
Coronavirus: impact on the advertising and marketing industry worldwide
Pages
35 Pages
Format
PPTX
,
PDF
Language
English
Released
2020
Access
Download from this page
Price
Old price: $495 USD New price: $345 USD
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
4
Basic
Statistic
Impact of COVID-19 outbreak on global ad spend 2019-2020
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Statistic
Reduced media budgets worldwide due to coronavirus in 2020 , by region
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Statistic
Estimated ad spending change due to coronavirus worldwide in 2020, by category
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Statistic
Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
9
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Statistic
Actions taken by digital agencies to counter coronavirus effects worldwide 2020
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Statistic
Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
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Share of marketers working remotely due to COVID-19 worldwide in 2020
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Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
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Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
Basic
Statistic
Changes to B2C marketing activities due to COVID-19 in 2020
Basic
Statistic
Changes to B2B marketing activities due to COVID-19 in 2020
Basic
Statistic
Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Basic
Statistic
Share of global B2B marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
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Statistic
Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
Basic
Statistic
Number of #coronavirus posts by IG influencers as of March 2020, by profile size
Basic
Statistic
Number of #coronavirus posts by IG influencers in selected countries as of March 2020
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Statistic
YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
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Statistic
Global Facebook ads CPM due to COVID-19 in 2020
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Global Facebook ads CPC due to COVID-19 in 2020
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Global CTR of marketing e-mails due to COVID-19 in 2020, by category
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Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
Basic
Statistic
Global consumer views on brand communication during COVID-19 in 2020, by country
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Statistic
Global consumer preference of brand communication during COVID-19 in 2020, by country
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Customer approval of brand communication due to COVID-19 worldwide 2020, by country
Basic
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Influence of brand response to COVID-19 on global consumer future purchases 2020
Basic
Statistic
Global consumers discouraging from brand use due to poor COVID-19 response 2020
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Openness to engage with social ads due to coronavirus worldwide in 2020, by country
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Consumer perception of humor in ads during coronavirus worldwide in 2020
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Report Details
Coronavirus: impact on the advertising and marketing industry worldwide
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$345 USD
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