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Digital advertising in Brazil

Statistics report on digital advertising in Brazil

A compilation of the latest statistics on digital advertising and marketing in Brazil. The report provides an industry overview before displaying data on formats, devices, platforms, and advertisers. It also includes chapters on programmatic ads, digital retail media, and third-party cookie deprecation. Finally, the study features information about the Brazilian digital consumer.

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Table of contents

Global & regional overview

7
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Forecast Largest digital ad markets worldwide 2025
  • Premium Statistic Online and offline advertising spending in Latin America 2017-2027
  • Premium Statistic Digital ad spend in selected markets in Latin America 2024, by device
  • Premium Forecast Mobile ad spending in selected countries in Latin America 2024
  • Premium Forecast Digital ad spend per internet user in Latin America 2024, by country
  • Premium Statistic GoogleAds CPC in Latin America & the Caribbean 2024, by country

Brazilian overview

4
  • Premium Statistic Ad spending distribution in Brazil 2025, by medium
  • Premium Forecast Annual change in advertising spending in Brazil 2025, by channel
  • Premium Statistic Digital advertising spending in Brazil 2015-2024
  • Premium Statistic Distribution of digital advertising spending in Brazil 2024, by purchase model

Formats, devices, and platforms

8
  • Premium Statistic Digital ad spending distribution in Brazil 2024, by format
  • Premium Statistic Distribution of digital advertising spending in Brazil 2024, by device
  • Premium Statistic Distribution of estimated digital advertising impressions in Brazil 20243, by device
  • Premium Statistic Distribution of estimated mobile ad spending in Brazil 2024, by format
  • Premium Statistic Estimated advertising spending on Facebook.com in Brazil 2019-2023
  • Premium Statistic Estimated advertising spending on YouTube.com in Brazil 2019-2023
  • Premium Statistic Estimated advertising spending on MercadoLivre.com.br in Brazil 2019-2023
  • Premium Statistic Estimated advertising spending on Amazon.com.br in Brazil 2020-2023

Advertisers

4
  • Premium Statistic Share of companies paying for online ads in Brazil 2019-2026
  • Premium Statistic Leading digital advertiser sectors in Brazil 2024, by share of online ad spending
  • Premium Statistic Leading brands in Brazil 2024, by estimated digital advertising spending
  • Premium Statistic GoogleAds average monthly CPC in Brazil 2024, by industry

Programmatic

3
  • Premium Forecast Programmatic market share in Latin America 2026, by country
  • Premium Statistic Programmatic ad spending in Brazil 2017-2030
  • Premium Statistic Distribution of digital advertising spending in Brazil 2024, by purchase model

Digital retail media

3
  • Premium Statistic Advertisers, retailers, and ad agencies using digital retail media in Brazil 2024
  • Premium Statistic Retail media's share in advertisers' marketing budget in Brazil 2024
  • Premium Statistic Leading retail media networks (RMNs) among ad agencies in Brazil 2024

Third-party cookie deprecation

3
  • Premium Statistic Share of companies ready for third-party cookie deprecation in Brazil 2021-2023
  • Premium Statistic Top technologies used in response to third-party cookie deprecation in Brazil 2023
  • Premium Statistic Perception of technologies used in response to cookie deprecation in Brazil 2023

Digital consumer insights

7
  • Premium Forecast Digital advertising touchpoints in Brazil 2025
  • Premium Forecast Attitudes towards online advertising in Brazil 2025
  • Premium Forecast Most popular influencer genres in Brazil 2025
  • Premium Statistic Social media ad reach in Brazil 2025, by platform & gender
  • Premium Statistic Share of users who had already purchased something due to a TikTok ad in Brazil 2025
  • Premium Statistic Frequency with which adults clicked on Facebook advertisements in Brazil 2023
  • Premium Statistic Digital ads' perceived usefulness in the purchase journey in Brazil 2022-2024
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