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Fandom in the media industry - statistics & facts

The power of fans is a driving force for the media industry and brands alike. Media fans come in all shapes and sizes. When asked about their attitude towards selected activities, four out of five consumers declared that entertainment and gaming is their passion. Fandom is not only about liking a character or franchise: for many fans it is part of their lifestyle, and in some cases even how they define themselves.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Share of global consumers who see entertainment and gaming as their passion
  • **%
  • Share of Gen Z who say favorite movie or franchise fandom is important to their identity
  • **%

·¡»å¾±³Ù´Ç°ù’s Picks
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Current statistics on this topic

Media

Sales revenue from licensed merchandise and services worldwide 2023, by region

TV, Video & Film

Sales revenue from licensed merchandise and services worldwide 2023, by property

TV, Video & Film

Entertainment/character licensed merchandise revenue worldwide in 2023, by class

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