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Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region

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Source

Release date

April 2024

Region

Worldwide

Survey time period

January 2024

Supplementary notes

Respondents were asked to select all answers that applied to daily usage habits.

Citation formats

Leading mobile phone leisure activities worldwide 2024, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2025

During a survey conducted in January 2024, it was found that watching videos was the leading entertainment activity done on a mobile phone worldwide, at ** percent, however, it was the least popular in Europe, compared to other regions. On the other hand, European consumers were in the lead when it came to reading the news on their mobiles.

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Statistics on " Mobile app usage "

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Other statistics that may interest you Mobile app usage

Overview

7

Market metrics

8

App usage and engagement

6

Social media apps

5

Mobile messaging and communication

6

OTT and social video

6

Mobile gaming

6

Spotlight: AI apps

8

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Topics

Media usage worldwideMedia usage in the United StatesMedia usage in EuropeMedia usage in GermanyMedia usage in Mexico
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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